JACK ARMSTRONG is president of ACUMEN, LLC, a boutique sustainable marketing, advocacy, and business communication consulting practice, founded after his 24 year career with BASF – The Chemical Company. Focus areas include energy efficiency/durability for sustainable construction in the built environment, in addition to B2B supply chain, life cycle analysis, and federal/state/city advocacy messaging along the entire value chain. Armstrong has specific public relations and speaking experience with B2C messaging linked to high performance attributes enabled via products of chemistry. Current clients include American Chemistry Council (construction value chain outreach for chemicals of concern) and Structural Insulated Panel Association.
Having graduated with a chemical engineering degree from University of Texas, Armstrong began working for BASF in 1989. His posts included Nylon Polymer Manufacturing, Texas; Nylon Fiber Intermediates Supply Chain Manager, New Jersey; Marketing Manager for South American Acrylic and Dispersion Polymers, Brazil; General Manager Polyurethane Systems Americas, Belgium; Business Manager Expandable Polystyrene Foams for North America; Leader Construction Markets North America; and Director, Marketing and Communications North America. Armstrong has post graduate studies in business administration and sustainability studies.
Armstrong has served on the Board of for both the Sustainable Building Industries Council and the Structural Insulated Panel Association, as well as Chair for the Building & Construction Materials Issues Team of American Chemistry Council's Plastics Division. Currently, he serves on the Board as Sustainability Chair of BPA — the worldwide consumer and media audit association in NYC composed of brand owners and ad agencies. Additionally, he is a member of the Chief Marketing Officers Association and the United Nations Environmental Program Sustainable Building Climate Initiative Materials Advisory Committee.